![]() A ‘drip campaign’ (email campaign) can be scheduled depending on the right time and right interest shown by your leads that will help you stay on top of their minds thereby nurturing your leads.Prospective customers can be easily segmented into suitable mailing lists based on their interests or preferences and will receive/view only relevant content, thus giving you happier (also read ‘less annoyed’) leads.You can also schedule and track your marketing campaigns via email or social media or any other communication.It helps track your prospective customer’s activities right from when they visit your website to reading your blogs or filling out a form.This implies for both B2B and B2C organizations. Marketing Automation tools help converting raw leads to nourished and qualified marketing leads that are turned over to the Sales team for further customer relation management.Did you know lead nurturing can increase your revenue growth by 85%? Great marketing needs a Marketing Automation tool to help you nurture your leads and expedite your whole marketing process. Great marketing needs more than just a physical team who can manually manage your marketing workflows. “Good marketing makes the company look smart Great marketing makes the customers feel smart” - Joe Chernov (VP Marketing Pendo). Why do I need a Marketing Automation Tool, you ask? Drupal 8 offers seamless integration modules with top marketing automation tools like Hubspot, Mailchimp, Google Analytics and many more. Integrating Drupal with marketing automation tools will not just enable you to enhance the user experience but it can turn into an intelligent lead generation and nurturing tool. With tons of marketing automation platforms available in the market today, it is hard to choose the most effective tools that will work for you.ĭrupal CMS lets you create compelling digital experiences.Its ease of use and powerful features make it a great platform for a marketer. The other significant goals are to increase marketing ROI, acquiring more leads, analyzing performance and to align marketing and sales. According to a study, the most prominent objective is to optimize productivity. What are your goals of marketing automation? Every organization has varied targets to meet with their marketing automation strategy.
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